Mission statements are common. Every organization has one, usually posted somewhere near reception, usually written by a committee. Ask the person at the reception desk underneath it what it means for the work they're doing right now, and you'll likely get a polite shrug. That's the gap. It's a line-of-sight problem: not every employee can trace what they do today to something that matters. That’s a missed opportunity at elevating a person’s sense of worth and a lost chance t